Social Media

Thank you, Gary Vee

Gary Vaynerchuk has spoken so much into my professional life. From his podcasts, to his books and articles, they have all been essential for my growth as a leader and for my work with churches, organizations, nonprofits, and more. In my small way of giving back for everything that he has added value in my life, I’d like to honor him through this appreciation vlog. 


The ROI of Social Media

Through the years, I’ve been using social media for my marketing clients and for my own brand. I often get asked what its ROI is. While sales, conversion and web traffic can easily be named, I think the ROI goes beyond these. In my latest vlog, I share with you what I have learned that may help you or your organization. What do you think is the best ROI of social media? I’d definitely love to hear from you too!


Is Twitter Promote Mode Worth It?

I’ve been using Twitter for the past decade and have seen how the platform has gone a long way. More than a year ago, Twitter launched Promote Mode that allows advertisers to promote tweets and market their products or services at $99 a month. In this episode, I share with you my experience with this tool and how it may or may not be a worthy investment for you or your organization. Are you using Twitter Promote Mode? I’d love to hear your thoughts about it.